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格兰仕积极参与全球产业分工与合作,结合企业内外部环境特点与条件,选择合适的企业发展战略,通过国际化经营在激烈的全球市场中脱颖而出,成为具有一定国际竞争力和影响力的全球市场领导者。本文通过对格兰仕国际化战略的研究,为我国制造业企业的国际化经营提供借鉴与启示。
Galanz takes an active part in the global division of labor and cooperation in the industry, combines the characteristics and conditions of the internal and external environment of the enterprise with the selection of a suitable enterprise development strategy, and sets itself apart from the fierce global market through international operations and becomes the global market leader with certain international competitiveness and influence By. Through the study of Galanz internationalization strategy, this article provides reference and inspiration for the internationalization of manufacturing enterprises in our country.