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农资产品坑农害农事件频发暴露出我国农资产品及市场存在着极大的问题。立足于中国特定的乡村社区环境,结合农资产品伤害事件、消费者不满意情况下情绪和行为反应、乡村人际关系纽带以及农户先验知识等,通过扎根理论研究方法构建农资产品伤害事件后农户反应模型,并归纳总结农户采取的集体应对、无作为等特有行为措施,为政府和企业等相关主体解决农资产品伤害事件提供相应的理论借鉴。
Agricultural products, agricultural products pit pit agricultural incident frequently exposed our country agricultural products and the market there is a big problem. Based on the specific rural community environment in China, combining with the injury events of agricultural products, the emotional and behavioral reactions of consumers when dissatisfied, rural interpersonal bond and prior knowledge of farmers, This paper also provides a summary of the collective responses adopted by peasant households and non-peculiar behavior measures, which provide relevant theoretical references for the government, enterprises and other relevant actors to solve the injury cases of agricultural products.