论文部分内容阅读
品牌竞争力已成为国家竞争力的重要体现。能否培育拥有自主知识产权的自主品牌,并使之成长为世界名牌,进而以此为基础成长为世界级公司,已成为衡量我国企业是否具有核心竞争力、能否实现持续发展的重要标志。
Brand competitiveness has become an important manifestation of national competitiveness. Whether it can cultivate an independent brand with independent intellectual property rights and grow it into a world-famous brand and then grow into a world-class company based on it has become an important indicator of whether China’s enterprises have core competitiveness and whether sustainable development can be achieved.