论文部分内容阅读
近些年,随着世界经贸的复苏,商旅产业迎来蓬勃发展的机遇期。这同时也促使了会奖目的地的开发与创新步入快车道。新思路、新发展、新业态,会奖目的地建设与革新成为商旅企业关注的焦点。作为MICE产业中一个重要的组成部分,会奖目的地正在随着当下世界经济市场的变化寻找适合自身发展的轨道。是冒险还是挑战?面对机遇,如何发展,是摆在每一家DMC企业面前亟待解决的问题。走出新格局品牌优势和数字技术开拓市场目前,企业预订商旅产品周期越来
In recent years, with the recovery of the world economy and trade, the business travel industry ushers in a booming period of opportunity. It also prompted the development and innovation of the prize-winning destination into the fast lane. New ideas, new developments, new formats, construction of prize destination and innovation business travel business has become the focus of attention. As an important part of the MICE industry, the prize-winning destinations are looking for a suitable path for their own development as the current world economic market changes. Is the risk or challenge? Faced with opportunities, how to develop, it is placed in front of every DMC business problems to be solved. Out of the new pattern of brand and digital technology to open up the market At present, business travel products booking more and more