论文部分内容阅读
绘本是以图文结合的形式承载着丰富的文化内涵的精神产品。绘本艺术中蕴含着本民族的价值观念与精神旨归,能在潜移默化中对受众产生精神熏陶和价值传递,从而逐渐认同、依赖其价值观念与意识形态。近年来国产绘本取得了不菲的成绩,但是与引进绘本相比还有一定的差距,这对于我国民族文化认同的建构提出了严峻挑战。因此,我们必须采取措施突破当前国产绘本的发展瓶颈,在研究受众需求的基础上积极探索和开拓国产绘本的民族化道路,以应对严峻的市场竞争与文化侵蚀。
Picture book is a combination of graphic form carrying a rich cultural connotation of the spirit of products. The art of picture book embodies the values and spiritual goals of its own nation. It can nurture and convey values to the audience in a subtle way, thus gradually recognizing and relying on its values and ideology. In recent years, Chinese-made picture books have made remarkable achievements, but there is still a certain gap compared with the introduction of picture books. This poses a severe challenge to the construction of our nation’s cultural identity. Therefore, we must take measures to break through the bottleneck of the current development of China-made picture books and actively explore and develop the nationalization path of domestically produced picture books based on the research of audience needs in order to cope with the severe market competition and cultural erosion.