服装品牌橱窗陈列设计风格的表达——以中国风格服装品牌为例

• 作 者: 李小波
• 机 构: 广州美术学院,
• 出 处: 明日风尚
• 发表日期: 2017年02期
• 关键词: 陈列设计 中国风格 终端形象 服装产业 服装产品 写意精神 传统水墨画 艺术思潮 风格定位 传统文化元素

随着中国经济的发展和服装产业的日趋繁荣,国际上的中国风格时装在升温,中国风格服装品牌快速的成长起来,竞争也异常的激烈,品牌需要通过终端陈列风格来突出其个性化,展现其独特的文化内涵。而服装品牌的橱窗是消费者对服装品牌终端形象了解的第一步,消费者通过橱窗开始了解品牌,橱窗能起到传递品牌文化、塑造品牌形象的作用。橱窗是服装品牌终端的脸面,消费者对一个品牌认知的开始。中国大多数服装品牌的终端橱窗陈列设计

With the development of China’s economy and the increasingly prosperous garment industry, the international fashion of Chinese style is heating up. The Chinese-style clothing brand has grown rapidly and the competition has been extremely fierce. The brand needs to highlight its personalization and display through the terminal display style Its unique cultural connotation. The clothing brand window is the first step consumers understand the image of the end of the clothing brand, consumers began to understand the brand through the window, the window can play a role in passing the brand culture, shaping the brand image. Window is the face of clothing brand terminals, consumers start a brand awareness. Most Chinese clothing brand terminal window display design