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“15年以前中国和北京意味着什么?只是廉价商品的代名词。”“现在外面的人怎么样看北京的?中国,尤其是北京已经看作是‘21世纪的曼哈顿’。”“但中国给外国人的品牌形象却仍然是‘Made In China’(中国制造),真正属于自己的创造品牌屈指可数,要让中国从中国制造走向中国创造就必须要设计和挖掘自己的文化特色品牌。”近期,在长江商学院与长江设计研究中心联合主办的大型国际品牌研讨会“品牌创造未来”——国际品牌会议暨工作坊上,世界各国品牌设计专家畅所欲言,为中国树立新的品牌形象献计献策。
“What does China and Beijing mean 15 years ago? It's just a synonym for cheap goods.” “How do people outside look at Beijing now? Beijing, in particular, has been regarded as '21st Century Manhattan.'” “However, the brand image of foreigners in China is still” Made In China “(Made in China), and there are truly a few creative brands of their own. To make China go from Chinese manufacturing to Chinese creation, it is necessary to design and tap its own Culturally distinctive brand. ”“ Recently, brand design experts from all over the world speak freely for large-scale international brand seminars organized jointly by the Changjiang Business School and the Yangtze River Design and Research Center, ”Brand Creation Future" - International Brand Conference and Workshop China set a new brand image.