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厂家渠道失控,商家利润流失,厂家不得不舍弃流通渠道另谋出路。然而,自然美、柔婷等连锁系统的成功,似乎证明了“连锁专卖”经营体系就是化妆品业的突围方向。于是、化妆品连锁机构在中国风起云涌,一时间沙泥俱下,各种特许加盟泛滥成灾,有的索性就变成了圈钱游戏。化妆品流通渠道真的走向衰落了吗?难道连锁专卖也只能是水中花、镜中月?存在就是合理。既然有人挂“连锁专卖”的羊头,卖所谓“直销”的狗肉,这就证明其中有人力不可战胜的经济动力。与其逆水行舟,不如开闸放水。连锁专卖的门槛太高,需要时间来积累实力,逐步过渡。而在这个过程中,我们不要高企那些中规中矩的成熟连锁,更不能放弃食之无味的流通渠道。从看似无利可图的代理商身上,我们发现了渠道的剩余价值,这式许就是中小化妆品厂家的实战方向。
Out of control channel manufacturers, businesses profit loss, manufacturers have to abandon the distribution channels and find another way out. However, the natural beauty, soft-Ting success of the chain system, it seems that “chain Monopoly ” operating system is the breakthrough direction of the cosmetics industry. As a result, the cosmetics chain surging in China, a time of sand and mud all, a variety of franchise flooding, and some simply become a misappropriating game. Cosmetics distribution channels really decline? Do chain monopoly can only be spent in the water, the moon in the mirror there is reasonable. Since some people are hanging sheep heads of “chain monopoly” and selling the so-called “direct selling” dog meat, this proves that there are manpower invincible economic motives. Instead of moving in the opposite direction, it is better to release the gate. Chain Monopoly threshold is too high, need time to accumulate strength, the gradual transition. In the process, we should not raise the prices of those mature chains that are quite satisfactory, let alone give up the tasteless channels of distribution. From seemingly unprofitable agents, we found the residual value of the channel, which is perhaps the small and medium-sized cosmetics manufacturers in the actual direction.