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时代的不断发展加快了信息的传播,大数据的出现加快了各行各业的发展。对于新闻传播领域来讲,大数据带来了全新的发展,对新闻消息的传播起到了非常关键的作用。大数据时代的出现加快了新闻传播的速度,信息技术以及数字技术的应用是新闻媒介的传播方式有了明显的变化。本文通过分析大数据的概念,就大数据对新闻传播的影响展开分析,并就改善策略提出完善措施。
The continuous development of the times hastened the spread of information. The emergence of big data has accelerated the development of all walks of life. For the field of news media, big data has brought new development and played a very crucial role in the spread of news and information. The advent of the era of big data hastened the speed of news dissemination. The application of information technology and digital technology has obviously changed the way of dissemination of news media. By analyzing the concept of big data, this paper analyzes the impact of big data on news media and puts forward some measures to improve it.