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著名的M&S始终被公认为英国最成功的零售组织。《今日管理》的创始人海勒先生将其成功的秘诀归为以下几点: 1、公司的行为宗旨始终坚持两条:一是让顾客满意,投资者赢利;二是以亲近的方式对待员工,顾客和社会。 2、四个重要的商业因素(英文简称4个P)是:产品(product),地点(pIace),过程(processes)和人(people)。M&S最强调第4个P(people),即人——员工。它认为,即使前3个因素是成功的,唯有第4个因素失败,公司则最终也逃脱不了失败的命运。历来最赢利的零售组织,其
The famous M&S has always been recognized as the most successful retail organization in the UK. Mr. Heller, Founder of “Today’s Management”, classified the secrets of his success as the following: 1. The company’s behavior aims always to adhere to two: one is to satisfy customers and investors are profitable; the other is to treat employees in a close manner. , customers and society. 2. Four important business factors (abbreviated as English 4 P) are: product, pIace, processes, and people. M&S places the greatest emphasis on the fourth P (people), ie, people - employees. It believes that even if the first three factors are successful, only the fourth factor will fail, and the company will ultimately not escape the fate of failure. The most profitable retail organization in history