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为加强品牌建设工作,总结区域品牌建设成果,培育一批具有竞争力的知名区域品牌,推动我国区域品牌走出去,近日,中国品牌建设促进会下发《关于开展历史文化名镇和自然景区区域品牌价值评价工作的通知》(以下简称《通知》)。《通知》指出,此次评价范围为获得国家建设部和国家文物局公布的“中国历史文化名镇”称号,保存文物特别丰富且具有重大历史价值或纪念意义的、能较完整的反映一些历史时期传统风貌和地方民族特色的镇;或以大自然的山川、河湖、海洋、森林、草原、荒漠等地质地貌及生
In order to strengthen the brand building work, summarize the regional brand building results, foster a number of well-known regional brands to promote China’s regional brands to go out, recently, China Association of Brand-building issued “on the historic and cultural towns and natural scenic areas Brand Value Evaluation Work Notice ”(hereinafter referred to as“ Notice ”). The Circular states that the scope of this evaluation is a relatively complete reflection of the title of “Famous Historical and Cultural Cities and Towns in China” promulgated by the Ministry of Construction and the State Administration of Cultural Relics, and preserves the cultural relics which are particularly rich and of great historic value or memorial significance Some historical period traditional style and local ethnic characteristics of the town; or to the natural mountains, rivers and lakes, oceans, forests, grasslands, deserts and other geology and physiognomy