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在显示标志个性化的设计时代中,传统符号作为一种视觉语言,把其精神元素与现代标志设计之完美结合,是现代标志设计得以延续和发展的关键。本文从三方面阐述了现代标志设计借鉴传统符号的形式,及取其“形”延其“意”传其“神”。进而论述了传统符号与现代标志设计的共通性,以寻求传统的符号能更好的融入到现代的设计中来,创造出更多具有传统文化内涵的优秀作品。
As a visual language, the traditional symbol, the perfect combination of its spiritual elements and modern logo design, is the key to the continuity and development of modern logo design. This article elaborates on the three aspects of the modern logo design draws on the traditional symbol form, and takes its “shape ” extension of its “meaning ” spread its “God ”. Furthermore, the commonality between traditional symbols and modern logo design is discussed, in order to seek for the traditional symbols to be better integrated into modern design and to create more outstanding works with traditional cultural connotations.