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作为全球最大的报刊分销集团 HDS(Hachette Distribu-tion Services,隶属于500强之一的法国 Lagard è re 集团)在中国投资的全资子公司,华道咨询(上海)有限公司一度曾是国内经销商们紧张的角色。然而两年下来,批发商们并没有觉得有什么威胁。随着神秘感渐渐褪去,质疑华道分销模式的声音时有所闻。“业界对华道的分销模式有很多误解,”华道咨询总经理柴鹏指出。国内杂志发行人员需要与全国600多个城市的数百个小批发商合作,两个层次的分销模式是必需的。华道的目标只是承
As a wholly-owned subsidiary of Hachette Distributi- tion Services (HDS), a wholly-owned subsidiary of the Group of 500, and a wholly-owned subsidiary of the Group, one of the top 500, China Consulting (Shanghai) Co., Ltd. was once a domestic distributor Business people nervous role. However, two years later, the wholesalers did not feel any threat. As the mystery faded away, there was always a question of the voice of the Waldorf distribution model. “There are many misunderstandings about the distribution mode of China Road,” said Chai Peng, general manager of Hua Da Consulting. National magazine issuers need to work with hundreds of small wholesalers across more than 600 cities across the country, and two levels of distribution are required. Hua Road, the goal is only bearing