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如果让服饰业内人说出两个本年度他认为最有意义的名字,十有八九会是PPG和ZARA。PPG通过电子商务和快速供应链而实现的销售奇迹,让直销模式再次为服装行业所关注;而以ZARA为代表的一批时尚快速消费品牌的大举来华,则给中国同行带来了运作方式上的臣大震动。当大多数人还在惊叹直销模式和快速反应体系时,我们把视点更深入地放在了其共同的背后支撑——信息技术。科技能势所带来的,将远不止一两个新型运营企业,而是整个行业从虚拟化生产到信息化渠道终端的时尚变身。
If the apparel industry to say two people this year, he considered the most meaningful name, in the near future will be PPG and ZARA. PPG through the e-commerce and rapid supply chain sales miracle, so that direct sales model for the fashion industry again concerned about; and ZARA as a representative of a number of fashion fast-moving consumer brands in China, the Chinese counterparts brought a mode of operation Chen on the big shock. When most people are still amazed at the direct sales model and rapid response system, we put our point of view more deeply on its common back-up - information technology. Technology brought about by potential, will be far more than one or two new operators, but the entire industry from virtual production to the terminal of the information technology change fashion.