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随着社会的不断发展进步和大众审美喜好的不断变化,近年来我国的电视事业发展正面临着严峻的考验。网络媒体异军突起、广播电台浴火重生,在信息爆炸的当下,作为媒体行业龙头老大的电视要如何在激烈竞争中制胜?创新应该是唯一的法宝。而电视节目的主体和灵魂是电视编导,因此,调动电视编导的创新思维和创新能力就是当务之急。什么是电视编导,在新形势、新常态下,电视编导需要具备怎样的创新思维才能满足社会的需求,这种创新思维又具有什么样的特征,电视编导怎样才能激发这种创新思维?这些将是本文讨论的内容。
With the continuous development of society and the constant changes in popular aesthetic preferences, the development of China’s television industry is facing a severe test in recent years. With the sudden emergence of online media and radio stations resurging, how can the television industry, the leader of the media industry, win the fierce competition in the information explosion? Innovation should be the only magic weapon. The main body and soul of television programs are TV directors. Therefore, it is imperative to mobilize TV directors’ innovative thinking and innovative ability. What is the TV director, in the new situation, the new normal, the TV director needs to have what kind of innovative thinking to meet the needs of society, this innovative thinking has what kind of features, TV director how to stimulate this innovative thinking? These will be This article discusses the content.