论文部分内容阅读
修辞作为人类思维的外在表现形式，自人类语言诞生之始便得以存在，其不仅是人类认知的一种思维路径，也是人类进一步认识外在世界、建构集体意识、凝聚地域文化的工具载体。“屏”面媒介的出现进一步推动传统修辞从语言到图像的形式拓展，形成了“屏”面媒介直观、艺术化表意的两大基本体系。然而，语言修辞与图像修辞之间的修辞张力不容忽视，从语言和图像的修辞张力出发认知“屏”面媒介的角色定位，不仅能够消解电子技术、网络技术发展带来的“屏”面媒介的趋同化生存危机，而且能够为“屏”面媒介的差异化生产提供基于主体认知视角的本体路径。
As an external manifestation of human thinking, rhetoric exists from the beginning of the human language. It is not only a way of thinking of human cognition, but also a vehicle for human beings to further understand the external world, construct collective consciousness, and condense regional culture . The advent of “screen” media further promoted the expansion of traditional rhetoric from language to image, forming two basic systems of media visualization and artistic expression of “screen”. However, the rhetorical tension between linguistic rhetoric and image rhetoric can not be ignored. Starting from the rhetorical tension of language and image, recognizing the role orientation of “screen” media can not only dispel the “screen” aspect brought by the development of electronic technology and network technology Media convergence and survival crisis, but also for the “screen” media differentiated production based on the cognitive perspective of the ontology path.