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随着改革开放的不断深入以及城市化建设的不断进展,我国电力行业的发展也是一日千里。电力营销服务作为我国电力企业盈利的重要组成部分,直接影响着电力企业总体发展。传统的电力营销服务模式早已不是现代市场经济的发展,存在着很多的问题需要解决。新时期新背景下,加强对于电力营销服务过程中存在不足与解决措施的研究有着重要的现实意义。本文旨在研究我国电力公司电力营销服务现状,针对出现的问题提出相应的解决策略,为我国电力公司在电力营销服务方面的进一步发展提供一些可行性的思路。
With the continuous deepening of reform and opening up and the continuous progress of urbanization, the development of China’s power industry is also developing rapidly. As an important component of the profitability of China’s power companies, power marketing services directly affect the overall development of power enterprises. The traditional mode of electricity marketing service is no longer the development of modern market economy, there are many problems to be solved. Under the new background of the new era, it is of great practical significance to strengthen the research on the shortcomings and solutions in the power marketing service. The purpose of this paper is to study the status quo of power marketing services in power companies in our country and put forward corresponding solutions to the problems. This paper provides some feasible ideas for the further development of power marketing services in China.