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创名牌,是从90年代初强调提高产品质量升华而来的。争创名牌对改善企业的经营,树立企业形象,获取经济效益和社会效益,形成市场公平竞争环境,促进市场经济的发展,都起到了很好的作用。在企业和消费者中争创名牌,选用名牌,已成为一种共识、一种时尚。但是,应该看到,因为对创名牌的认识,有深刻与肤浅、全面与片面、正确与错误的不同,就出现了三种类型。第一种,对创名牌的重要性和迫切性认识深刻、全面,名牌意识浓
A brand name, is from the early 90s to enhance the quality of products derived from. To create a brand name to improve business management, establish a corporate image, access to economic and social benefits, the formation of a fair market competition environment and promote the development of market economy, have played a very good role. In business and consumers striving for brand names, the selection of brand names, has become a consensus, a fashion. However, it should be noted that there are three types that emerge because of the profound and superficial, comprehensive and one-sided, correct and incorrect differences in the recognition of brand names. The first, a profound understanding of the importance and urgency of brand-name, comprehensive, brand-name awareness