论文部分内容阅读
卷烟市场竞争激烈,众多厂商纷纷抢占市场制高点,寻找市场空档,卷烟的购销远远超出商业概念,成为社会热点之一。它既是消费品,又是奢侈品、礼品,各种品牌层出不穷,价格跌宕起伏,有的高至几千元(条),有的则几元(条),反差极大,消费动机纷纭复杂。不同规格、品牌、档次、价格、包装、品味的卷烟全国有几千种,有极大的普遍性、广泛性和需求因素的复杂性,这是其它类别的商品所不能比拟的。现在,企业经营管理强调从粗放型向集约型转化,卷烟生产经销单位转化
The competition in the cigarette market is fierce. Many manufacturers have seized the commanding heights of the market and search for market gaps. The purchase and sale of cigarettes far exceeds the commercial concept and becomes one of the social hotspots. It is not only a consumer product, but also a luxury product and a gift. Various brands emerge in an endless stream, prices are ups and downs, some are as high as several thousand yuan (bars), while others are a few yuan (bars). The contrast is extremely large, and consumer motivation is complicated. There are thousands of cigarettes of different specifications, brands, grades, prices, packaging, and tastes. There are great universality, breadth, and complexity of demand factors. This is unmatched by other types of commodities. Now, business management emphasizes the conversion from extensive to intensive, cigarette production and distribution units