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2012年7月,我和两个朋友在一个工业园区转下一家餐厅,开始了第一次创业。其间有过欢喜,但最终失败了,希望我的经历能为后来者提供参考。我们前期取得了不错的成绩,尤其在成本控制和招揽顾客方面。成本主要来自采购环节。一种蔬菜,从生产领域到消费终端,至少经过5个批发商:农户-小型收购商-省级收购商-省级批发商-市级批发商-县镇级批发商。经过这么多环节倒卖,价格就容易波动,一旦出现暴雨、节日塞车等情况就猛涨。作为一个小餐厅,我们无法直接
In July 2012, I and two friends moved to a restaurant in an industrial park to start their first venture. In the meantime had a happy, but eventually failed, I hope my experience can provide reference for later. We achieved good results in the previous period, especially in terms of cost control and customer solicitation. The cost comes mainly from purchasing. A vegetable, from production to consumer terminals, goes through at least five wholesalers: farmer - small purchaser - provincial purchaser - provincial wholesaler - municipal wholesaler - county town wholesaler. After so many steps reselling, the price is easy to fluctuate, in the event of heavy rains, holiday traffic jams and so on. As a small restaurant, we can not directly