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在披上挑战者的战袍后,英菲尼迪开始在中国秣马厉兵。对戴雷来说,他来自宝马,但现在需要忘记宝马在40周岁生日即将到来时,戴雷做了一个重大决定。那是2013年,身为华晨宝马营销高级副总裁的他决定结束自己在宝马十余年的职业生涯,出任一家目前还很弱小的豪华车品牌中国事业部掌门人。这个品牌叫英菲尼迪,是日产汽车旗下的豪华车品牌,类似于雷克萨斯之于丰田汽车。但从2007年进入中国市场以来,英菲尼迪品牌知名度一直不高,其LOGO的形状甚至会被误认为是中国的自主品牌奇瑞汽车。
In the challenger’s shirt, Infiniti began to make great efforts in China. For Dell, he is from BMW, but now it is time to forget that BMW is making a big decision when the 40th birthday is approaching. That was in 2013, as BMW Brilliance’s senior vice president of marketing, he decided to end his career at BMW for more than a decade and to become head of a China business unit for the currently very weak luxury car brand. The brand is Infiniti, which is a luxury car brand owned by Nissan, similar to Lexus to Toyota Motor. However, since entering the Chinese market in 2007, Infiniti brand awareness has not been high, and its LOGO shape will even be mistaken for China’s own brand Chery Automobile.