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网络亚文化作为一种新生代文化,在传播范畴中有其积极的意义,也有其消极的影响。引导网络亚文化以及衍生事件的传播朝着正确健康的方向发展,是传播学研究的新课题。本文从网络亚文化传播的现状入手,解析网络亚文化传播的积极意义以及偏离迷失的生态状况,从网络亚文化传播的启示与重构中,探求其良性发展路线。
As a new-generation culture, cyber-subculture has its positive significance and negative influence in the field of communication. It is a new topic for communication studies to guide the spread of internet subcultures and derivative events in the right direction. This article begins with the status quo of internet sub-culture communication, analyzes the positive meaning of Internet sub-culture communication and the ecological environment that deviates from its loss, and explores its healthy development route from the enlightenment and reconstruction of Internet sub-culture communication.