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传媒文化包围的今天,媒介策划与营销无时无刻不在诱惑和影响着我们,以“报人”身份游走于传媒界的“传媒大亨”鲁伯特·默多克,他所扮演的角色一直与商业利益息息相关,创造了神话般的“默多克的传媒帝国”。默多克一手经营起来的新闻集团之所以能够成为世界最大的跨国媒体集团,不止在于他对各地政治动向和管制现状的精准掌握;作为著名的新闻和媒体经营者,他独具的先进经营哲学、商业战略,为现世的媒介策划与营销提供了借鉴。
Today, surrounded by the media culture, media planning and marketing all the time tempt us and influence us and play the role of “media tycoon” “Rupert Murdoch in the capacity of” informants. “ Has been closely linked with the commercial interests, creating a fabulous ”Murdoch’s media empire ". News Corp, which Rupert Murdoch runs together, has become the largest multinational media group in the world not only because of his accurate grasp of the political trends and regulatory status in various places. As a well-known news and media operator, his unique advanced management philosophy , Business strategy, for the world of media planning and marketing provided a reference.