大众媒介与主流文化传播

• 作 者: 王靖华
• 机 构: 首都经济贸易大学马克思主义学院,
• 出 处: 马克思主义学刊
• 发表日期: 2013年02期
• 关键词: 文化传播 新媒介 传播机制 报刊出版 建国大业 人民网 亿人 信息传播手段 好莱坞影片 媒体信息

在大众媒介成为大众获取信息主要渠道的时代,主流文化即中国特色社会主义文化的传播工作应积极利用报刊出版、广播影视,以及正在迅猛发展的互联网和手机媒介。从事主流文化传播工作的宣传、教育、管理的部门要密切结合群众需求,结合社会实际,将主流文化的内容进行适应群众特点的通俗化转换,建立重视效果的创作和传播机制,对大众进行主动传播,以形成有助于推动社会健康发展的精神力量。

In the era when the mass media became the main channel for the public to obtain information, the mainstream culture, that is, the transmission of the socialist culture with Chinese characteristics, should make active use of the press, radio, film and television, and the rapidly developing Internet and mobile media. The propaganda, education and management departments engaged in the mainstream cultural communication work closely with the needs of the masses and with the social reality to popularize the contents of the mainstream culture in accordance with the characteristics of the masses, set up an authoring and dissemination mechanism focusing on results, and take initiatives on the public Dissemination, in order to form a spiritual force conducive to promoting the healthy development of society.