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2014年7月4日,抗战纪念馆邮局开业,标志着中国第一家以纪念抗战为主题的邮局正式成立。笔者结合参与策划并组织实施抗战纪念馆邮局建立项目,提出了在抗战馆设立主题邮局的必要性和可能性。通过阐述如何打造特色品牌,得出文化引领邮政事业可持续发展的观点。笔者认为,主题邮局在策划、创办、经营的过程中,为消费者、特色文化宣传单位、邮政企业搭建了一个多赢平台。
July 4, 2014, the war memorial post office opened, marking China’s first post office to commemorate the war of resistance was officially established. The author combined to participate in planning and organizing the implementation of the Anti-Japanese War Memorial post office to establish the project, put forward the necessity and possibility of setting up a theme post office in the Anti-Japanese War Museum. By elaborating how to build a distinctive brand, we can conclude that culture leads the sustainable development of the postal service. The author believes that the theme of the post office in the planning, founder, management process, for consumers, cultural propaganda units, postal enterprises to build a win-win platform.