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中国有句古话叫『日见其所不同』,如果你懂得去发现它,你会看到它不同的一面。我们都知道做广告,我们的目的是影响消费者。但是我们怎么样影响消费者,我们需要创造一系列的信息给消费者。我们可以透过创意的方式去传达我们要传达的东西。怎么样传达,这关乎到我们的洞察。中国有句古话叫“日见其所不同“,如果你懂得去发现它,你会看到它不同的一面。我们都知道做广告,我们的目的是影响消费者。但是我们怎么样影响消费者?我们需要创造一系列的信息给消费者。我们可以透过创意的方式去传达我们要传达的东西。怎么样传达,这关乎到我们的洞察。
There is an old saying in China that “it is different from what one sees.” If you know how to find it, you will see its difference. We all know advertising, our purpose is to influence consumers. But how do we affect the consumer, we need to create a series of information to the consumer. We can creatively communicate what we want to convey. How to convey, it is related to our insight. There is an old saying in China called “Everyday is Different.” If you know how to find it, you can see it on a different side. We all know advertising, our purpose is to influence consumers. But how do we affect consumers? We need to create a series of messages to consumers. We can creatively communicate what we want to convey. How to convey, it is related to our insight.