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一些公司开始寻求通过电视媒体以外的途径来向中国十几亿的消费者宣传自己的产品。价格不菲的电视广告费用仍在不断上涨是促进这个变化的原因之一。对于商家来说,更重要的原因是一些中国消费者看电视的习惯发生了变化。
Some companies are beginning to seek ways to promote their products to billions of Chinese consumers through channels other than television. One of the reasons for this change is the cost of expensive television advertising is still rising. For businesses, the more important reason is that some Chinese consumers watching TV habits have changed.