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去年5月,杭州城东板块的龙湖·名景台和附近一项目的工作人员大打出手,震惊业界。事件的起因缘于两家项目相邻,双方为了争取客源发生冲突,进而大动拳脚。“截客”现象似乎早已屡见不鲜。但为何房地产市场会出现截客现象,又有哪些人在做截客工作,截客又是否适合成为房企销售的长期手段?记者就房地产“截客”现象做了一番调查。
In May last year, Longhu · Jingjing Terrace in the east section of Hangzhou City and a staff member near a target were shot and shocked the industry. Cause of the incident due to the two adjacent projects, the two sides in order to win the source of conflict, and then big move fist. “Cut off ” phenomenon seems to have long been uncommon. But why the real estate market will be the phenomenon of truncation, and what people are doing truncated work, truncation and whether it is suitable for long-term means of sales of real estate? Reporters on the real estate “truncated ” phenomenon did some investigation.