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对于各个电视台来说,需要应立足于需求,不论是媒介还是客户,都要寻找一个对大家有利的共需点。电视台和客户既各取所需又壮大自我。在广告这样一个范围里讲,实际广告最后的分别还是目标群,中央台也不例外。可能会存在一些重叠和交叉,也可能会有一些盲区。但总的来说,各有各的优势,各有各的弱点。省会台的最大优势是它面对的是一个密集的人群,这个人群消费集中,消费层次也相对较高。全国的、省的电视台都不可能把这些人群全面覆盖。这样,省会电视台就凸显出它的不
For each television station, the need should be based on demand, whether it is the media or the client, we must find a common point of interest for everyone. Both TV stations and customers take their own needs and expand themselves. In such a range of advertisements, the final difference between actual advertisement and target group is that CCTV is no exception. There may be some overlap and cross, there may be some blind spots. But in general, each has its own advantages and has its own weaknesses. The biggest advantage of provincial capital Taiwan is that it faces a dense population, the concentration of this population consumption, consumption level is relatively high. National, provincial television stations are not likely to fully cover these people. In this way, the provincial capital television station highlights its no