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一位身着深蓝色定制款花呢连衣裙,面容恬静的小女孩,安静的坐在汽车的后排座椅上。她也许正准备去学校,或是去练习马术,而她乘坐的车正是一辆劳斯莱斯。每当我一想到劳斯莱斯,脑中就会呈现出这个画面。在很多人的印象里,劳斯莱斯就是财富和身份的象征。而我更认为它是家族文化传承的见证者。家族文化从一代传承到下一代,除了资产的传承,更重要的是家风和文化的延续。如同莱斯莱斯,百年来,劳斯莱斯汽车历经磨难,坚持用毅力、勇气和智慧做最极致的汽车,始终屹立在汽车界的顶尖地位。中国市场,年轻的家族传人和新贵群体在不断的庞大,他
A little girl in a navy, bespoke, tweed dress with a quiet face sat quietly in the back seat of a car. She may be going to school, or to practice equestrianism, and she was riding a car Rolls-Royce. Whenever I think of Rolls-Royce, the brain will show this picture. In many people’s minds, Rolls-Royce is a symbol of wealth and identity. And I think it is more a testimony of the family’s cultural heritage. Inheritance from one generation to the next generation of family culture, in addition to the heritage of assets, more importantly, the continuity of family style and culture. Like Leslais, for centuries, Rolls-Royce cars have been suffering, perseverance, courage and wisdom to do the most extreme car, has always stood in the top position in the automotive industry. Chinese market, the young family descendants and upstart groups continue to be huge, he