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随着时代的发展,科学技术的不断进步,特别是近年来随着数字技术和网络信息技术的不断发展,新媒体已经是影响到了人们生活的方方面面,并在社会生活中发挥着重要作用,可以说,当前的社会生活已经进入了一个新媒体时代。在新媒体时代背景下,传统的广播电视媒体的发展受到了极大的冲击。如果广播电视媒体不进行自身的创新性发展,积极适应当前新媒体时代带来的市场化的冲击,广播电视媒体很有可能随着时代的进步逐渐走向消亡。因此,本文以地方县级广播电视的发展为例,提出新的时代背景下广播电视媒体所面临的机遇和挑战,并在此基础上提出促进我国广播电视媒体发展的建议。
With the development of the times and the continuous improvement of science and technology, especially with the continuous development of digital technology and network information technology in recent years, new media has affected all aspects of people’s life and played an important role in social life. Said that the current social life has entered a new media era. In the new media era, the development of the traditional radio and television media has been greatly affected. If the radio and television media do not carry out their own innovative development and actively adapt to the market-based impact brought by the current new media age, the radio and television media are likely to gradually die out with the progress of the times. Therefore, this paper takes the development of local county-level radio and television as an example, and puts forward the opportunities and challenges that radio and television media face in the new era. On this basis, it puts forward some suggestions to promote the development of radio and television media in our country.