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笔者利用山东省果类蔬菜主产区种植户实地调查数据,分析了农户议价能力及其对农产品出售价格的影响。研究结果表明,农户议价能力受到户主受教育程度、市场信息获取能力、市场信息判断能力、是否加入合作社以及果类蔬菜上市时间等因素的显著影响;农户议价能力能够显著影响农户参与议价的行为,即议价能力越强的农户,其参与议价的可能性就越大;农户参与议价后,农产品的出售价格与农户的议价能力呈现显著的正相关关系。基于此,笔者提出了提高农户议价能力的对策建议。
The author uses the field survey data of growers in the main producing areas of fruit and vegetables in Shandong Province to analyze the bargaining power of farmers and their impact on the selling prices of agricultural products. The results show that the bargaining power of farmers is significantly affected by such factors as the level of education of homeowners, the ability to acquire market information, the ability to judge market information, whether to join cooperatives and the time to market for fruits and vegetables. The bargaining power of farmers can significantly influence the participation of farmers in bargaining. That is, the stronger the bargaining power of farmers, the greater the possibility of their participation in bargaining; farmers participating in bargaining, the selling price of agricultural products and farmers bargaining power showed a significant positive correlation. Based on this, the author puts forward some countermeasures and suggestions for improving farmers’ bargaining power.