论文部分内容阅读
一个完全依靠国际市场的隐形冠军,其创始人的全副精力都投到海外业务上1993年陈索斌创建金王蜡烛,一根价格高达百元的工艺蜡烛在中国应者寥寥,创建不久后金王就陷入一场成长泥潭。当企业前景明暗难定时,来自美国沃尔玛的全球买手在青岛找到了陈索斌,金王的命运在此一刹那被彻底改变。性格开朗,能说一口流利的英语,待人和蔼亲切,做事又一丝不苟,陈索斌很快赢得了沃尔玛的喜爱,订单由最初的十几万美元逐渐攀升至2004年的6000万美元。
A totally dependent on the international market invisible champion, the founders of their full energy are invested overseas business 1993 Chen Suobin create King candles, a price of up to 100 yuan for the arts and crafts candles in China should be only a handful, and soon after the creation of King Into a growing quagmire. When the business prospects of light and dark difficult time, the global buyers from the United States Wal-Mart found in Qingdao Chen Suobin, the fate of the King was completely changed at this moment. Cheerful, speak fluent English, treat people kind, work meticulously, Chen Suobin quickly won the Wal-Mart’s favorite orders from the first hundred thousand dollars gradually increased to 60 million U.S. dollars in 2004.