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近年来,虚拟形象商品化现象已经越来越常见,其中存在的侵权事件也越来越多,越来越突出,尤其是动漫画(产业),其形象权利保护往往不能只以单纯的版权保护来看待。因此,加强对这方面的知识产权保护,是十分必要的。本文分析了虚拟形象商品化权的概念、存在依据、基本属性和权利内容,探讨了我国目前对虚拟形象商品化权的知识产权保护及其存在的缺陷,并针对这些问题给出了相关对策。
In recent years, the phenomenon of commercialization of virtual images has become more and more common, and there are more and more infringement cases, especially the animation (industrial), the protection of their image rights often can not be simply protected by copyright Look. Therefore, it is very necessary to strengthen the protection of intellectual property in this area. This article analyzes the concept, existence basis, basic attribute and right content of virtual image commercialization right, probes into the present intellectual property protection and its existing defects in the virtual image commercialization right in our country, and gives some countermeasures against these problems.