《味道中山》的独特“味道”

• 作 者: 唐纪奎
• 机 构: 广东中山广播电视台,
• 出 处: 电视研究
• 发表日期: 2014年07期
• 关键词: 舌尖 美食文化 饮食文化 电视节目 社会舆论 蝴蝶效应 美味 本土 地方特色 茶餐厅

2012年,美食文化纪录片《舌尖上的中国》的播出,给观众带来了一场视觉上的盛宴,吸引着千万“吃货”争相追看,引来空前的好评。一时间,“舌尖”现象成为引导社会舆论的热点话题,无论是街头巷尾还是各路媒体,都在围绕“舌尖”展开议论。以美食与美味为内容的电视节目历来是观众的挚爱,但《舌尖上的中国》引发的蝴蝶效应却出乎很多人的意料。为此,作为地方电视台,借着“舌尖热”的东风,立足本土饮食文化,以身边的美食为核心内容,采用国际化的表达,创作出富有地方特色的“舌尖”类节目,

In 2012, the broadcast of the food culture documentary “China on the Tongue” brought a visual feast to the audience and attracted tens of millions of “eating and drinking goods” and attracted unprecedented acclaim. For a time, the “tongue tip” phenomenon has become a hot topic in guiding public opinion. Whether it is on the streets or in the media, it is all about “tongue”. Television shows that are based on food and delicacy have always been the beloved of the audience, but the butterfly effect caused by “China on the Tongue” is beyond the expectations of many people. For this reason, as a local television station, with “hot tongue,” the east wind, based on the local food culture, with the food around as the core content, the use of international expression, creating a rich local characteristics ,