让品牌被话题消费 联想在新媒体营销中逆生长

• 作 者: 佚名
• 出 处: 中国品牌
• 发表日期: 2014年05期
• 关键词: 逆生 媒体营销 杨元 社交网络 气儿 身段 网民 入第 品牌沟通 新闻联播

从最高层级的领导开始,联想正在寻求用一种更加接地气儿的方式和消费者沟通进入到2014年,已经迈入第30个年头的联想,开始思考如何“逆生长”。这样做不仅仅在于让品牌继续保持创新性,同时也是为了顺应整个传播环境的改变。3月,包括联想集团董事长兼CEO杨元庆在内的公司多位高管,都放下身段加入到联想三十年#如果可以逆生长#的Campaign中,他们在社交网络中接受网民调侃,为联想发声,其中杨元庆还呼吁大家别叫他杨总,直接喊元庆。

Starting from the highest level of leadership, Lenovo is seeking to communicate with consumers in a more grounding way into 2014, entering the 30th year of Lenovo and starting to think about how to “reverse growth.” This is done not just by keeping the brand innovative, but also by adapting to the changing communications environment. In March, a number of senior executives of the company, including Yang Yuanqing, chairman and chief executive officer of Legend Group, stepped down to join Lenovo for 30 years. If they can reverse growth Campaign, they accept Internet users ridicule in social networks, Voice, which Yang Yuanqing also called on you not to call him Yang, directly call Yuanqing.