论文部分内容阅读
“Camper”一词在西班牙方言里是对Mallorca岛上农夫的称呼。Camper鞋的设计灵感也来自于岛上农夫们穿的鞋。这个有着悠久历史的品牌,充满个性,做工优良,并且有着热爱冒险创新的品牌精神。Nendo设计工作室在为其做品牌设计的时候,决定用自己的设计,体现品牌的精神。要充分的反映出Camper这个品牌所要做到的,既不是炫耀它可以让人们穿上之后爬得更高走得更远,也不是为了让人们一眼认出穿着者的高贵身份。它的品牌精神是为了能够让人们更享受走路的过程。
“Camper ” is the term “farmer” on Mallorca island in Spanish dialect. Camper shoes also inspired by the design of the island farmers to wear shoes. This has a long history of the brand, full of personality, excellent workmanship, and has a love of adventure and innovation of the brand spirit. Nendo design studio in its brand design, decided to use their own design, reflecting the spirit of the brand. To fully reflect the Camper brand to do is not to show off that it can make people climb even higher after going farther, nor is it to allow people to recognize the noble identity of the wearer at a glance. Its brand spirit is to enable people to enjoy the process of walking more.