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商场胜似战场,当市场经济的大潮以不可遏制之势汹涌而来时,商界烽烟四起,各商家为了在激烈的竞争中立于不败之地,纷纷使出浑身解数,去占领更多的市场份额。在历经巨奖销售热、广告热之后,众多精明的商家又开始在商标上大做文章。于是,一场发生在商标取名艺术上的“洋名热”又浪涛汹涌洋名商标,掀起你的红盖头来随着改革开放的发展,国门洞开。大量的洋货潮水般的涌进华夏,风靡全国。国内一些商品意识强的企业,敏锐地注视到洋货潜在的竞争能力和市场优势,率先在80年代中期悄然给国货取起“洋名”来。进入90年代,国货的“洋名”商标
The mall resembles the battlefield. When the tide of the market economy surges with irresistible momentum, the business community is picking up cigarettes. The merchants, in order to remain invincible in fierce competition, have resorted to all kinds of solutions to occupy more market share. . After the great sales hot and advertising hot, many smart merchants began to make big fuss about trademarks. As a result, an “influenced foreign name” that occurred in the art of brand name-named branding and surging foreign brands, set off your red hijab to open the door with the development of reform and opening up. A large number of foreign goods surged into China and swept the country. Some domestic enterprises with a strong sense of commodities are keenly aware of the potential competitiveness and market advantages of foreign goods, and have taken the lead in picking up the “foreign names” from the mid-1980s. Entering the 90s, the “Ocean Name” trademark of domestic products