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作为一个中小型省会的城市台,应该说生存环境是相当恶劣的,除中央台、省台及众多卫星频道,福州台所依托的城市平台经济总量对自身的限制是不容低估的。21世纪伊始,福州台的广告以每年不低于20%的速度递增。在这背后,印刻着福州台一个最根本的并且始终贯彻着的理念——没有收视就没有创收。正是这个理念让福州台突破了许多客观的束缚,在收视市场与广告市场上与客户取得了双赢。福州台对外收视承诺,对内以收视点作为考核标准,收视率成为一种另类的虚拟货币在福州广电集团各部门间流通与执行。福州台的优势就在于拥有一套科学规范的运营体制以及在该体制下的一群才华出众的电视人,正因为这些人的全力以赴,福州人才有了一个真正属于自己的、关心自己的电视台。福州百姓的关注,是福州台收
As a metropolitan small and medium-sized provincial capital city, it should be said that the living environment is rather harsh. Except for the central government, the provincial government and many satellite channels, the economic limit of the urban platform that Fuzhou City relies on is not to be underestimated. At the beginning of the 21st century, advertisements at Fuzhou Taiwan increased at an annual rate of not less than 20%. Behind this, the inscriptions engraved Fuzhou Taiwan one of the most fundamental and always implement the idea - there is no revenue without income. It is this philosophy that Fuzhou Taiwan broke through many of the objective constraints in the ratings market and advertising market and customers have achieved a win-win situation. Fuzhou, Taiwan’s commitment to external viewing, the internal ratings as the assessment criteria, the ratings become an alternative virtual currency circulation and implementation of various departments in Fuzhou Radio and Television Group. Fuzhou Taiwan’s advantage lies in having a set of scientific and standardized operating system and a group of talented TV under the system, precisely because these people go all out, Fuzhou talent has a truly own, concerned about their own television stations . Fuzhou people’s attention is Fuzhou Taiwan received