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中秋节前夕,记者在位于苏州著名商 业街——观前街的苏州礼安医药第二连锁 店一楼大厅看到,陈列精致的养生堂系 列、鹰牌洋参、昂立、康富来等各种保健 品全都挂上了“让利、打折”的大红“外 衣”。苏州礼安医药连锁总店经理陈炜告 诉记者,这是礼安医药所属38家药店为苏 州市民特地举办的“金秋健康节”。这项活 动将持续到10月18日,贯穿中秋、国庆、 重阳三大节日,共向市民让利销售20多个 保健品种。陈炜说,保健品让利、打折销 售是苏州礼安医药常用的促销手法。这一 是缘于普通超市里的保健品价格普遍低于 药店,最主要的是因为苏州人购药有一种 “怪怪的心理”。
On the eve of the Mid-Autumn Festival, the reporter saw at the lobby on the first floor of Suzhou Li An Medicine Second Chain Store in Guanqian Street, a well-known commercial street in Suzhou. The series of exquisite Yangshengtang series, Eagle brand ginseng, Angli, Health products are all hung up, “none other, discount” red “coat.” Suzhou Li An Pharmaceutical Chain Store Manager Chen Wei told reporters that this is a subsidiary of Earnings Pharmacy 38 pharmacies for the Suzhou citizens held “Golden Autumn Health Festival.” This event will continue until October 18, throughout the Mid-Autumn Festival, National Day, Chongyang three festivals, a total of more than 20 health care products to the public sales. Chen Wei said that health care products Rangli, discount sales is commonly used in Suzhou Li An promotional medicine practices. This is due to the general supermarket health products prices generally lower than the pharmacy, the most important is because Suzhou people buy medicine has a “strange psychology.”