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牛气冲天的个股走势在整个图书市场的大盘走势处于低迷的状态下,一些出版社推出的畅销书,以扶摇直上的强劲势头,拉动了出版产业的中游和下游产业,延伸了图书产业链,激活了图书市场。畅销书在出版社的出书品种中所占的比重虽然不大,一般在10％—30％左右,但产生的销售收入和利润却要占到80％左右。畅销书的市场定位都是面向社会大众读者群,适应了读者群的优势需求,因而有较大的市场容量和扩容潜力,如华艺出版社前不久推出的《不过如此》,紧紧抓住了读者渴望解读平民式主持人崔永元的需求兴奋点,选择了大众化的视角,借助崔永元飚升的人气,新书甫一问世,便成为读者购书的首选目标,到目前为止已经发行了70余万册,创造了2500多万的有效
Bullish stocks trend In the entire book market, the market trend is in a downturn, the best-selling book released by some publishers, with soaring momentum, stimulating the publishing industry’s midstream and downstream industries, extending the book industry chain, activated Book market. Bestseller in the publishing company’s share of the variety of books although not large, generally 10% -30%, but the sales revenue and profits have to account for about 80%. The market positioning of best-sellers is aimed at the readers of the general public and adapts to the advantages of the readership. Therefore, there is a great market potential and expansion potential. For example, Hua Yi Publishing House recently released “However,” it seized the Readers eager to interpret the demand for popular moderator Cui Yongyuan excitement, opting for a popular perspective, with the popularity of Cui Yongyuan soaring, as soon as the new book came out, it has become the reader’s preferred book to buy books, so far has been distributed more than 700,000 copies, Created more than 25 million effective