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产品生命周期理论通常将产生利润作为产品引入期和成长期的分界点,而当产品到达成熟期后,利润增长将趋缓,直至下降。以此关照北京的都市报市场不难发现:《北京青年报》和《新京报》是处于成长期和引入期的典型代表,而《京华时报》正处于初创期向成长期过渡的临界点。分析这三家报纸的竞争策略,能基本反映北京报业竞争的特质。《北京青年报》:新闻、服务两条腿《北京青年报》如今有漂亮的报业大楼,有完备的技术条件,有较成熟的采编队伍,旗下1998年成立的北青传煤股份有限公司现已结束了上市的辅导期。但《北京青年报》副总编郭坦在接受采访时认为:在市场经济条件下,5年就可以成为一家报纸发展的节点,历史因素对报纸规模而言不再居于最重要的位置。
Product life-cycle theory usually generates profit as the cut-off point between the introduction period and the growth period of a product. When the product reaches the maturity stage, the profit growth will slow down until it drops. Taking Beijing as an example, the Beijing Metropolis Daily and the Beijing News are typical representatives during the period of growth and introduction, while the “Jinghua Times” is at the critical point of transition from the initial stage to the growth stage . Analyzing the competitive strategies of these three newspapers can basically reflect the characteristics of Beijing’s newspaper industry competition. Beijing Youth Daily: Two Legs in News and Services Beijing Youth Daily now has a beautiful newspaper building, with complete technical conditions and a more mature production and editing team. Its subsidiary, Beijing North Chuan Coal Co., Ltd. Now the listing of the counseling period. However, Guo Tan, deputy editor of the “Beijing Youth Daily”, said in an interview: Under the market economy, five years can become the node for the development of a newspaper. The historical factor no longer occupies the most important position for the size of the newspaper.