论文部分内容阅读
70年代未,索尼公司尚默默无闻。一天,总裁卯木肇在美国偶尔路过一处牡场,一位牧童牵着一头雄壮的大公牛走进牛栏。公牛脖子上系着一个很铃,叮当叮当响着,一大群牛就跟在这公牛屁股后面鱼贯而入。这给了卯木肇很大启发:促销,要找“带头牛”。于是,他选定当地最大的电器销售店马希利公司作为主攻对象,终于使产品在芝加哥市“登堂入室”,尔后占领了全美市场。 无独有偶,森达皮鞋从创业伊始,便打定了“三名主义”,即创名牌、造名品、进名店,达到“名则
In the 70s, Sony was still unknown. One day, President Mu Muchao occasionally passed a field in the United States, and a shepherd boy led a large bull into the bullpen. There was a bell on the neck of the bull. When it jingled, a large herd of cattle sprinted in behind the bull. This gave a lot of enlightenment to 卯 肇 : :: promotion, to find “lead cattle.” So he selected the local largest electrical appliance sales store as the main attack target, and finally made the product “into the room” in Chicago, and later occupied the national market. Coincidentally, from the beginning of the venture, Senda Leather Shoes has decided on “Three Names,” namely, creating famous brands, making famous products, entering famous stores, and reaching “names.”