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经过调查发现,近年来在部分高职院校广告设计与制作专业课程教学中,原本是一门专业必修课的《广告摄影》课程成为了一个“鸡肋”课程,丢之可惜,上之无味,学生通过该课程的学习并没有掌握摄影技巧、没有了解和掌握专业相机的各项功能和参数、没有切实提高学生的观察能力、审美能力和创造能力等教学目标。因此,关于该课程的教学改革与创新就已经是迫在眉睫的事情了。
After investigation, it is found that in recent years, in part of higher vocational colleges advertising design and production of professional courses, originally a professional compulsory course “advertising photography” course has become a “tasteless” course, but unfortunately, on the Tasteless, students through the learning of the course did not grasp the photography skills, did not understand and master the various functions and parameters of a professional camera, did not effectively improve the students’ observation ability, aesthetic ability and creativity and other teaching objectives. Therefore, teaching reform and innovation about this course is an urgent matter.