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最近几年伴随景区投诉的增多,危机频繁发生,危机公关也被提到了景区日常管理中这里所谈的危机公关是指:由于景区企业管理不善、同行竞争甚至遭遇恶意破坏或者是外界特殊事件的影响,而给景区品牌带来危机,景区针对危机所采取的一系列自救行动,包括消除影响、恢复形象、重新建立与消费者正面沟通关系等等,但这仅仅属于危机管理系统中的危机处理部分,而并非危机管理体系
In recent years, with the increase in complaints from the scenic spots, crises occur frequently and the crisis publicity has also been mentioned in the daily management of the scenic area. The crisis publicity referred to here refers to: due to poor management of scenic enterprises, peer competition or even vicious destruction or external special events Influence, and bring a crisis to the brand of scenic spot, a series of self-help actions taken by the scenic area in response to the crisis, including eliminating the influence, restoring the image, reestablishing the positive communication with consumers, etc., but this only belongs to crisis management in the crisis management system Part, not a crisis management system