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电费作为电力企业营销的主要经济来源,是电力营销的最终体现。现阶段的电力风险相对比较单一,但是引发风险的源头却很多。在用电客户使用电力的时候,不排除会有一些个人行为因素导致的电费风险,风险在用电过程中随时会发生着变化。该文通过对营销过程中的电力风险进行分析研究,并为造成风险的因素进行管理方法实施。
Electricity as the main source of electricity marketing business, power marketing is the ultimate embodiment. At this stage of the electricity risk is relatively simple, but the source of the risk is much. Electricity customers in the use of electricity, do not rule out there will be some personal behavioral factors that lead to tariff risk, the risk of electricity in the process of change. This article analyzes and studies the power risk in the marketing process and carries out the management method implementation for the factors causing the risk.