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贴牌生产,企业只进行生产投入,而不进行品牌投入,因而只获得生产投入的回报,而不获得品牌投入的回报,其所得自然比较微薄。虽然微薄,但与自己所投入的资金相比,其回报率并不低,甚至比某些企业品牌投入的回报率还要高。这时,放弃品牌投入就是明智之举。因此,是自创品牌还是贴牌生产,不是哪个更有志气,哪个更没志气的问题,而是根据效益最大化原则所进行的投资选择。中国企业为国外名牌企业贴牌生产,也就是为名牌打工。落后者为先进者打工,这也是历史的必然。在中国国内,有一批打工省,有一批老板省。打工者正是通过打工
OEM, the enterprise investment in production, rather than brand investment, which only get the return on investment in production, without the return on brand investment, the income is relatively meager. Although meager, but compared with their own funds invested, the rate of return is not low, even higher than some corporate brand investment returns even higher. At this time, it is wise to give up brand investment. Therefore, the brand is homemade or OEM, not a more ambitious, which is more ambitious problem, but according to the principle of maximizing the benefits of the investment. Chinese enterprises for OEM brand-name enterprises abroad, that is, working for the brand name. The backward people work for the advanced people, which is also an inevitable result of history. In China, there are a number of working provinces and a number of provincial governors. It is through migrant workers who work