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CI 的推广,包含着两重含义:一是导入 CI 的企业,在第一次导入 CI 的基础上,获得了反馈信息,应将其投入到第二次 CI计划之循环往复,不断前进;二是实施 CI的企业日益增多,CI 已成为企业经营活动不可缺少的利器。要 CI 不断向前推进,企业必须确立符合时代潮流的企业理念和管理模式,特别是不能把 CI 等同于 VI(视觉识别系统)。只有这样,企业的发展才能获得永不枯竭的源泉,CI 的推广才有可靠的保证。
The promotion of CI includes twofold meanings: First, the company that introduced CI has obtained feedback on the basis of the first introduction of CI, and it should be put into the cycle of the second CI program and continue to advance; The number of companies implementing CI is increasing, and CI has become an indispensable tool for business activities. For CI to continue to move forward, companies must establish a corporate philosophy and management model that is consistent with the trend of the times. In particular, CI cannot be equated with VI (visual identity system). Only in this way can the company’s development gain an inexhaustible source, and CI’s promotion can only be guaranteed.