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所谓“Internet 行销”,是指企业借助有线或无线 Internet 所进行的任何行销手法.在这种方式中,用户端的接收设备包括个人电脑、笔记本电脑、手机、个人数字助理等.Internet 具有连线成本低廉、无国界限制、1天24小时全年不休息等特色,因此是广告主梦寐以求的行销煤体.这个市场,在今后的这段时间里,将会出现不少商机和亮点。首先,关于 Internet 行销,绝大多数人印象最深的应该是包括标题式广告、赞助式广告、跳跃式广告等在内的网上广告、还有目前相当热门的电子邮件行销、联盟计划、病毒式行销等。在 eMarketer 的报告中显示,至1999年底,Internet 行销仍以标题式广告为主,占全部 Internet 行销收
The so-called “Internet marketing” refers to any means of marketing enterprises through the wired or wireless Internet.In this way, the client’s receiving equipment, including personal computers, laptops, mobile phones, personal digital assistants, etc.Internet has a connection cost Low cost, no border restrictions, no rest for 24 hours a day, and other characteristics, it is the co-marketing of advertisers dream coal .This market, in the coming period, there will be a lot of business opportunities and highlights. First of all, on the Internet marketing, the vast majority of people should be the most impressed, including banner ads, sponsored ads, leaps and bounds, online advertising, including the current very popular e-mail marketing, affiliate programs, viral marketing Wait. In eMarketer’s report shows that by the end of 1999, Internet marketing is still dominated by headline ads, accounting for all Internet marketing revenue