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怎么才能在市场上大获全胜,从竞争对手手里抢占更多的市场份额?怎么才能比别人更早预知下一步生产什么样的产品,为企业发掘新的利润来源?在现代企业之间的竞争日趋白热化的情况下,许多优秀的管理人员发现,自己使出的“招数”渐渐和竞争对手如出一辙——无论在产品的质量控制、流通环节、包装设计还是售后服务上都越来越难分高下,无论自己采用多新式的管理方法和营销手段,对手都有可能更有高招——竞争已经进入同质化阶段。怎么才能在市场上大获全胜、从竞争对手手里抢占更多的市场份额?怎么才能比别人
How can we gain a big victory in the market and seize more market share from our competitors? How can we predict what kind of products to be produced next and find new sources of profits for the enterprise? Competition is becoming more and more intense, many excellent managers find that their “tricks” are gradually being made up of their competitors - no matter in product quality control, circulation, packaging design or after-sales service The more difficult to compete, regardless of their own use of new management methods and marketing tools, the opponents are likely to be more brilliant - the competition has entered the homogenization stage. How can we gain a great victory in the market and seize more market share from our competitors?